Founders Program
Five businesses. One early-access rate.
W&S Scale Co. is opening five Founders Slots for businesses that want to build their customer-acquisition system alongside W&S during our initial launch.
Founders receive the same core acquisition system we’re building W&S around — paid media, tracking and attribution, creative strategy, funnel optimization, and performance analysis — at our early-stage rate.
Founders pricing reflects the early stage of W&S, not a reduced scope of work.
One purpose of the program is to establish the initial performance history behind the W&S acquisition system. When an engagement produces meaningful results, we may ask permission to document them. W&S does not require a positive testimonial, and any public use of client names, logos or performance information is handled according to the permissions established with that client.
Founders Rate
$1,500/month
- Initial Engagement
- 90 days
- Available Slots
- 5 businesses maximum
- Ad Spend
- Separate, client-owned accounts
- % of Ad Spend
- 0%
- Participation
- Subject to qualification and approval
The standard W&S retainer is $4,000/month. Ad spend is separate on both, and W&S charges 0% of ad spend either way.
The same core system. Not a trimmed version of it.
Depending on the needs of the business, this may include the following. Not every client will use every platform — channel selection follows the economics.
Paid Media
Strategy, campaign development, management, testing, and optimization across the platforms appropriate for the business — Meta, Google, TikTok, LinkedIn.
Tracking & Attribution
Conversion tracking, attribution infrastructure, server-side tracking where appropriate, Conversions API where applicable, event configuration and deduplication, independent validation, CRM or backend outcome integration where appropriate.
Creative Strategy
Concepts, hooks, messaging, advertising copy, offer presentation, testing hypotheses, creative performance analysis, and recommendations for new creative assets.
Funnel & Conversion Optimization
Landing-page analysis, funnel analysis, lead-form optimization, conversion-path recommendations, offer testing, qualification improvements, conversion testing.
Qualified Lead Definition
Before campaigns are evaluated against lead-generation performance, W&S and the client establish what qualifies as a legitimate opportunity for the business.
Performance Management
Qualified cost-per-lead targets, performance benchmarks, testing plans, budget allocation, optimization decisions, pause or kill conditions, performance analysis, and ongoing recommendations.
W&S does not provide on-site photography or videography as part of the standard service, and does not continue spending client advertising dollars simply to prove that something is not working.
Not first-come, first-served.
W&S evaluates whether the business is realistically positioned to benefit from the acquisition system.
We may decline an engagement when paid acquisition doesn’t appear to be the appropriate next step for the business. That isn’t a judgement on the business — it’s a judgement on the timing.
A strong Founders candidate will generally have
- 01An established product or service
- 02Existing customers or demonstrated market demand
- 03Sufficient customer value and economics to support paid acquisition
- 04Capacity to accept additional business
- 05A realistic advertising budget separate from the W&S retainer
- 06The ability to provide necessary account access, information, and assets
- 07A functioning process for responding to and following up with leads
- 08A willingness to provide accurate sales and customer-outcome information
- 09A business model W&S reasonably believes it can support
The system depends on cooperation from both sides.
None of this is administrative box-ticking. Sales outcomes in particular are what let us evaluate acquisition quality beyond advertising-platform metrics.
Account Access
Timely access to the advertising, analytics, website, CRM and tracking systems reasonably necessary for the work. Wherever possible, these systems remain client-owned.
Business Information
Accurate information about the offer, customers, sales process, customer economics, existing marketing, historical performance and operational capacity.
Creative Assets
Access to existing brand materials, photography, video, product assets and testimonials available for advertising use.
Feedback & Approvals
Reasonably timely responses when W&S needs clarification, approval or business context.
Sales Outcomes
Accurate information about what happens after leads are delivered — qualified status, appointments, opportunities, closed customers and lost opportunities.
An evaluation, not an automatic renewal.
Continued service is optional and requires continued agreement. Any continued engagement is governed by the applicable W&S service agreement and pricing available at that time, and Founders pricing does not automatically guarantee a permanent or lifetime discounted rate.
At the end of the period we evaluate
- Acquisition performance
- System improvements
- Remaining constraints
- Business economics
- Working relationship
- Whether continued management makes sense
Apply for a Founders Slot.
Answer what you can. Approximate numbers are genuinely fine — the point is whether the economics can support paid acquisition, not precision to the dollar.
We read every application. If a Founders Slot doesn’t make sense for your business right now, we’ll tell you that rather than leave it open-ended.
Submitting an application does not create a client relationship or guarantee acceptance. See our Terms of Use.