Path 02 — Full Acquisition Audit
Thirty minutes. One honest diagnosis.
Skip the online assessment and work through the acquisition system live with W&S. We use the same five-category framework, ask the follow-up questions a form can’t, and produce a validated W&S Acquisition Score in one sitting.
You leave with a score, a primary constraint, and a clear view of what we’d prioritize — whether or not working together makes sense. If paid acquisition isn’t the right next step for your business, we’ll say that.
- Length
- 30–45 minutes
- Format
- One conversation, live with W&S
- Framework
- The same five categories, scored out of 100
- Output
- Validated score, diagnosis, recommendation
Would you rather give us context first? Take the 20-question Acquisition Assessment. Neither path is considered better.
Request the audit
Tell us where to reach you and when.
Six things, in order.
The audit follows the acquisition system from demand through to the handoff. We go in that order because a constraint early in the system distorts everything measured after it.
What you sell and who buys it
The offer, the customer, the economics, and what a customer is actually worth.
How demand reaches you today
Channels, spend, consistency, and how much of it depends on a single source.
The path from click to opportunity
Landing pages, forms, qualification, and where the drop-off is likely happening.
What you can currently measure
Conversion tracking, attribution, and whether the numbers can be trusted.
What happens after the handoff
Speed to lead, follow-up, close rate, and capacity to take on more.
The diagnosis
Your validated score, your primary constraint, and what we’d address first.
Scored the same way, either path.
Demand Generation
How reliably the business produces new customer opportunities, and how much of that depends on a single source.
Creative & Messaging
Whether creative decisions are structured, tested, and informed by what performance data actually shows.
Conversion
What happens between the click and the qualified opportunity — funnels, forms, offers, and qualification.
Measurement & Attribution
How confidently the business can connect marketing activity to qualified leads, customers, and revenue.
Sales Handoff
How well qualified opportunities are received, followed up with, tracked, and converted after the handoff.